Have You Thought About Running a Slideshow in your Waiting/Exam Room?

Do you run a video presentation in your office waiting room? Many practitioners find that not only does it entertain your patients, it prompts them to ask you questions about treatment options or products.

If you are just thinking about setting a slideshow/video presentation up, there are several things to keep in mind. First of all, always look at it from the point of view of the patient, and stress what is in it for them. Think less about the features and more about the benefits of the products or offerings – people want to hear how a product can make their life easier or more comfortable. Are there benefits of the materials vs. other comparable materials? Will it save you time? Will it save you money?

Secondly, it is a good idea to have a slideshow/video that is a mix of information for different diagnoses, OTC products, seasonal promotions, social media contests, fun facts, and customized products. A good example is using 6 slides of each of our 6 foot types – patients love to guess which quad they are. Get them to ask you if they were right!

Lastly, it is a good idea to sprinkle patient testimonials throughout your presentation, keep it in your patient’s mind that your products really have made a difference in peoples’ lives.

Here at Nolaro24, we are always striving to come up with promotional ideas to make your life easier. We want you to be able to promote your orthotics program and be successful with it. After many people asking, we are proud to announce that we have completed our own waiting/exam room video, and it is available to you to download for FREE from our website. There are 3 files, 2 are MP4 videos; one larger file suitable for large screen televisions, and a smaller file suitable for laptops or standard monitors. There is also a file in PDF form, you can save individual slides and sprinkle them throughout your own presentations, or use them on social media to let your customers know that you carry our Nolaro24 products, QUADRASTEP® foot orthotics for adults, and littleSTEPS® foot orthotics for kids.

I have to give a big shout out to Elise Hinchman of Lexington Podiatry for her valuable advice and guidance on this project.

Nolaro24.com
FB: @nolaro
Twitter: @Nolaro24LLC

The NEW E+ from The QUADRASTEP SYSTEM® is here!

Many practitioners around the world already dispense our six original QUADRASTEP® orthotics effectively with great accuracy on about 80% of all patients. With the addition of our 7th orthotic (the E+), practitioners will be able to effectively treat about 90% of all patients. The QUADRASTEP® E+ orthotic offers more arch support, more forefoot equinus correction, and increased rearfoot posting over the existing E orthotic. The E+ orthotic will not replace the E orthotic, but will allow practitioners to treat virtually every variety of the highly common E QUAD foot-type. The new E+ offers these alternative design features to
more effectively treat the higher arched E’s.

The E QUAD foot-type is one of the most common and unique-looking feet, often with
a reverse-lasted foot shape. This foot-type is the result of a combined uncompensated rearfoot varus, coupled with a moderate to large forefoot varus. The E QUAD foot-type is one of the most destructive foot-types of all. The combined uncompensated rearfoot and forefoot varus deformities in this foot-type create a very rigid foot that is unable to provide the motions necessary to load the medial aspect of the foot during the stance phase of gait. The keynote feature of this foot-type is the ballistic heel whip that is evident at heel rise. The larger the forefoot varus deformity the bigger the heel whip, the larger the toe sign, and
the greater the chance of kicking oneself in the opposite leg. The E does a great job at controlling this foot but mostly for the lower arch variants. The E+ will have all of the benefits of the regular E, but with a more aggressive arch to control those feet with a higher arch.

To add the new E+ to your existing QUADRASTEP SYSTEM® Kit or to purchase by the pair, call 877.792.4669 or email info@nolaro24.com

FB @nolaro
Twitter @Nolaro24LLC
nolaro24.com

Employee Spotlight: Lisa Cotto


Name: Lisa Cotto
Foot Type: E Quad
Position in Nolaro: Shipping/Receiving
How long have you worked for Nolaro: 2 months

What did you do before working for Nolaro: Worked as a PCA in a nursing home
The best day of my life was: When I gave birth to my son
Favorite food: Chicken and broccoli
Hidden Talent/something you might not know about me: I love to play the violin.

Lisa has been an awesome new addition to our team!