FREE Customized Marketing Materials!

Did you know that Nolaro24 is happy to customize graphics for your office with your logo and contact information, FREE of charge? We have many pieces to choose from, including office signs, referral sheets, patient brochures, foot sizing charts, ads and clinic templates.

The First step would be to customize a Referral Sheet with your logo and office information. You can print these and hand to area practitioners who may want to recommend that a patient schedule an appointment with you. Here are generic examples:
littleSTEPS® Referral Sheet
QUADRASTEP SYSTEM® Referral Sheet

We have parent/patient brochures, please let us know if you would like us to customize them for you:
littleSTEPS® Orthotics Parent Brochure
QUADRASTEP SYSTEM® Patient Brochure

We also have office signs to let your patients know that you carry our products. There are generic examples on our website: http://www.nolaro24.com/promo.html.

Another great tool that we have is providing you with graphics for your website, so that your patients will know that you are dispensing our products. We are happy to work with your website designer to get a graphic on your site.

After you get our products on your website, we suggest the next step for success would be to offer a free 10 minute foot screening in your office for family members of patients, that will generate new and future patients and sales for years to come. Many adult patients might not know that you see children as well, and adding one kid a day to your practice equals 240 new patients a year! We have a poster for your waiting room to advertise that you do the screenings. A letter sized example of the poster can be viewed here. The full sized poster is available for purchase.

We have also developed an informative slideshow that can be used in a waiting or examination room as a tool to educate your patients about our products. We offer it in MP4 format, as well as PDF. Many of our customers find it a big hit to have something playing on a loop in their rooms, and it prompts customers to ask more questions. If this is something you are interested in using, you can download the video here, there is a link on the bottom left of the page. If you already have a waiting room slideshow, we can help you to integrate it into your current presentation.

The step after that would be to run a foot screening clinic to screen for foot problems. The goal is to make appointments for the people that will need further treatment. We have found that these are very successful for many of our customers. We have many themes for you to choose from in order to help you advertise your clinic, and we are happy to customize them for you. Themes can be viewed here  http://www.nolaro24.com/graphics.html.

We want to help you with a successful orthotics program, so please reach out to us and let us know what we can do to make it happen for you! Contact Casey Hoffman 860-480-0475 and get started TODAY!

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Building Your Podopediatrics Practice Through Screening Clinics

Pediatrics is one of podiatric medicine’s best kept secrets. From afar, observers could easily assume that tpodiatric medicine and surgery involves purely adult and geriatric care. That couldn’t be farther from the truth. In fact, the treatment of children and children’s foot problems should be a vital part of common podiatric practice. Besides the direct benefit to those children impacted by foot problems, from a practice standpoint, podopediatrics can be a valuable source of sustaining referrals in that once the care of children is entrusted to a podiatric physician, the care of other family members will most likely soon follow.

Your Foot Type is Inherited
Your Foot Type is Inherited

6 Reasons to Treat Kids in Your Practice:

  1. Genetics: Kids inherit their foot types
  2. Kids don’t always outgrow flat feet
  3. Preventing the long-term effects of aging on a neglected pronated foot
  4. Opportunity to grow your practice
  5. Kids are not just mini adults: They are more susceptible to injury
  6. Increased Emphasis On Sports = Increased Incidents of Injury

Clinic DayBenefits of a PodoPediatric Screening Clinic

Benefit 1: Efficiency and Marketing At The Same Time
A Children’s Clinic opens the door to treat many potential pediatric orthotic candidates in a single day.  Allows you ability to efficiently screen entire families.

Benefit 2: Build Referrals Through Education
The Children’s Clinic  offers opportunity to educate referring General Practitioners and Pediatricians on the benefits of early intervention. Perform community talks to educate parents, coaches and kids on why feet are important.

Benefit 3: Get Your Staff Involved
The Children’s Clinic  gets the whole staff involved, particularly the Podiatry Assistants who can effectively manage 90% of the program.

Benefit 4: Affordable Options
Neglect in managing kid’s foot conditions is often due to prohibitive costs.  Not all kids need custom devices. Prefabricated kids foot orthotics and/or bracing often offer affordable, yet effective, treatment solutions.

Implementing a PodoPediatric Screening Clinic

Step 1: Pre-planning

  • Meet With Your Entire Staff Ahead Of Time And Plan Well In Advance.  Allow At Least 4-6 Weeks For Proper Promotion.
  • Include Late Appointment Hours After 5pm For Working Parents, Or Consider A Saturday.
  • Be Sure Ample Staffing Is Available To Call On If Needed.
  • Have Enough Prefabs In Various Sizes In Stock To Dispense During The Clinic (orthotics, braces and splints).
  • Set Up A Registration Process For Call In Appointments Or Register On-line.
  • Try And Make Appointments, But Accept Walk-ins

Step 2: Advertising & Notification

  • Notify the public of the event.  TELL EVERYONE! Don’t assume just because you are running a clinic, parents will find out on their own and show up!
  • Emphasize “FREE” foot exam for kids.  Keep notifications brief.
  • News paper or radio ads can be very effective and affordable.
  • Don’t forget to post the clinic on your website! Set up a registration page.

Step 3: Get Ancillary Care Providers Involved

  • Pediatricians
  • Chiropractors
  • General Practitioners
  • Physical Therapists
  • Orthopedists
  • Early Intervention Therapists
  • Pediatric Shoe Stores

Step 4: Educate Staff on their Roles

  • Pre-Planning
  • Creating a Kid Friendly Environment
  • Preparing Announcements  & Notifications
  • Booking Appointments
  • Talking up the Clinic to Existing Patients
  • Handout Flyers at Checkout
  • Managing Prefab Inventory
  • Processing Custom Orders
  • Posting Flyers Around Town
  • Assisting in Website Updates
  • Teach Them to Foot Type (PA Webinar)
  • Keep Adequate Supply of Patient Literature On Hand
  • Fax Blast Referring Providers
  • Send Out Post Card Announcements to Patients and Their Families
  • Keep Kids Occupied While You Are Discussing RX Options With Parents
Have a kid friendly waiting area
Have a kid friendly waiting area

Step 5: On Clinic Day

  • Introduce yourself to both the parents and the child.
  • Ask what concerns the child and the parents have, and what brought them to the clinic
  • Ask if the child has had any previous treatment
  • Inquire about family history for foot related conditions or symptoms and LLD’s
  • Briefly explain the purpose of the foot screening (Is the child’s foot structure and gait within normal parameters for their age)
  • Look at them standing barefoot, check heel valgus alignment and arch height
  • Allow the child to move around, engage in normal activities and play and notice their balance, ability to maneuver / coordination, etc
  • Watch and analyze gait
  • Determine their functional foot type if child is a teen

Step 6: Decide on Treatment Options

Podiatric Measures

  • Bracing for Structural Deformities
  • Custom Foot Orthotics For More Pathological or Extreme Cases
  • Prefabricated Foot Orthotics to Promote Proper Posture,  Injury Prevention, or Less severe Symptomatic Cases
  • Gait Plates
  • Night Splints

Outside Referrals for Treatment

  • ROM
  • Strengthening – Core and Limbs
  • Balance Training
  • Coordination & Agility
  • Proper Shoe Wear

Step 7: Follow Up

  • Be sure to contact each parent attendee within a week following clinic, by phone or email.
  • Get opinions to help improve the next clinic…. would they attend again, what day/time of day would have been better, etc.?
  • Start building parent database for the future. You may want to schedule a Children’s Clinic on a regular basis (monthly, quarterly, etc.) and if you save contact information on an ongoing basis, your email and mailing database will become an effective promotional tool.
  • Remember, children who start using orthotics early will return for next sizes several times, and will eventually become part of your adult patient base.

So if you have not been treating kids….WHAT ARE YOU WAITING FOR?

For more information, please visit nolaro24.com

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NEW April Master Class

Nolaro24 & Amerx

Biomechanics, Equinus & Wound Care Master Class

April 26-27, 2019

Dr. Louis DeCaro, Roberta Nole, MA, PT, CPED of Nolaro24, LLC, Dr. Jon Moore, Dr. Jeff Lehrman, Holly Burkman, MBA of Amerx, and Dr. Patrick Deheer of IQMed are proud to offer a convenient 2-day course on both the science and practice management of biomechanics, orthotics, equinus, and wound care for all ages. Over the past 15 years of lecturing our speakers have been asked hundreds of times “Why don’t you put together a course where we can learn everything from the science to the practice management of treating all ages and all feet?” Off the heels of 4 successful masters classes in 2017 & 2018, we have decided to improve our biomechanics program and add Amerx and their expertise on wound care and compression for successful patient outcomes.

Whether you use the Quadrasteps, Littlesteps, or the Equinus brace already; or you dispense custom foot orthotics and use night splints, or already do wound care, this is the perfect seminar for you. We will invigorate and educate you on every aspect of biomechanics, orthotics, wound care, and equinus treatments.

This seminar offers 13+ hours of content. A limited block of discounted rooms is available at $199 per night.

This Course is Open to DPM, PT, OT, MD, CD, CPED, CO and all medical professionals interested in our lecture topics. Bring your Medical Assistants at a discounted rate!

This Master Class will be held at:

Hyatt Regency Orlando Airport
9300 JEFF Fuqua Blvd., Orlando, FL
(407) 825-1234
Hotel Website

DOWNLOAD BROCHURE FOR MORE INFORMATION

For more information email Casey Hoffman.

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Twitter @Nolaro24LLC
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