Do you run a video presentation in your office waiting room? Many practitioners find that not only does it entertain your patients, it prompts them to ask you questions about treatment options or products.
If you are just thinking about setting a slideshow/video presentation up, there are several things to keep in mind. First of all, always look at it from the point of view of the patient, and stress what is in it for them. Think less about the features and more about the benefits of the products or offerings – people want to hear how a product can make their life easier or more comfortable. Are there benefits of the materials vs. other comparable materials? Will it save you time? Will it save you money?
Secondly, it is a good idea to have a slideshow/video that is a mix of information for different diagnoses, OTC products, seasonal promotions, social media contests, fun facts, and customized products. A good example is using 6 slides of each of our 6 foot types – patients love to guess which quad they are. Get them to ask you if they were right!
Lastly, it is a good idea to sprinkle patient testimonials throughout your presentation, keep it in your patient’s mind that your products really have made a difference in peoples’ lives.
Here at Nolaro24, we are always striving to come up with promotional ideas to make your life easier. We want you to be able to promote your orthotics program and be successful with it. After many people asking, we are proud to announce that we have completed our own waiting/exam room video, and it is available to you to download for FREE from our website. There are 3 files, 2 are MP4 videos; one larger file suitable for large screen televisions, and a smaller file suitable for laptops or standard monitors. There is also a file in PDF form, you can save individual slides and sprinkle them throughout your own presentations, or use them on social media to let your customers know that you carry our Nolaro24 products, QUADRASTEP® foot orthotics for adults, and littleSTEPS® foot orthotics for kids.
I have to give a big shout out to Elise Hinchman of Lexington Podiatry for her valuable advice and guidance on this project.